Paige Booth had a problem. A brand problem. It was the insidious kind. One that lay beneath the surface slowly eating away at her university’s brand without her really knowing it. Fortunately, the St. Edward’s University (Austin, TX) Vice President of Marketing... Read More »
Posts by Jay Sharman
Jay Sharman is the CEO and founder of TeamWorks Media, a purpose-driven marketing company in Chicago’s West Loop. TeamWorks helps not-for-profit and higher education clients combine purpose and profit by creating innovative marketing strategies and implementing content campaigns that authentically connect with audiences. Prior to founding TeamWorks, Jay honed his storytelling skills as an Emmy Award winning television producer.
December tends to inspire moments of reflection on the year that was and big picture thoughts on the possibilities of what the New Year will bring. Throw in a ceremonial raising of the glass for some liquid-induced cheer and you have the... Read More »
In advance of the recent #AMAHigherEd conference, StoriedU sat down with Jason Simon, the event’s co-chair, to talk about the marketing landscape in higher education. Jason discusses everything from trends he sees on the horizon to a case study on how Butler... Read More »
Rose Cameron is the Director of Innovation at Penn State University, making her the woman who brings a fresh perspective to the university and fosters an environment of innovation and transformation. Recently, Jay Sharman, of StoriedU, sat down with her to discuss... Read More »