One of the fun parts of our day job is helping Higher Ed marketing and admissions executives bring their brand story to life in ways that create “wow” with college prospects. With new clients, at conferences and during webinars, I consistently hear... Read More »
Posts by Jay Sharman
Jay Sharman is the CEO and founder of TeamWorks Media, a purpose-driven marketing company in Chicago’s West Loop. TeamWorks helps not-for-profit and higher education clients combine purpose and profit by creating innovative marketing strategies and implementing content campaigns that authentically connect with audiences. Prior to founding TeamWorks, Jay honed his storytelling skills as an Emmy Award winning television producer.
Show me the detailed plans for a new college building and I’ll likely be able to show you a simple, yet expensive mistake you’re making that is at the heart and soul of your brand. The great news is the fix is... Read More »
It’s no secret there has never been a more challenging time for higher education marketing and admissions executives to engage prospects. New social media platforms emerge regularly. Expectations from parents continue to rise. And a generation of digital natives is here, expecting... Read More »
We first put the “Alumni Letters” campaign together for the Big Ten Experience, a museum of sorts at the conference’s Illinois headquarters. As a part of the space, we wanted to showcase a selection that encompassed the 14 universities’ most prominent alumni... Read More »
Recently, I discussed the topic of alumni engagement. I’d like to go into detail on a few particular problems that I’m hearing consistently from university development officers from a variety of institutions: Your recent graduates are leaving school with an increasingly significant... Read More »