Posts by John Tolley

John Tolley is an editor for StoriedU, concentrating on the fields of content marketing and social media strategy in the realm of higher education. He is particularly interested in how schools leverage their various narratives to engage with prospective, current, and former students in an evolving media landscape

Alumni associations are axing dues. Should you?

What’s the duty of an alumni association? At times, it may seem that the pressure to meet giving goals supersedes the effort spent on actual alumni services. Even with alumni giving dropping across the board, many higher ed alumni associations are scrapping the... Read More »

Woman typing

Lessons from 3 Universities Doing Content Marketing Well

To differentiate from competitors, more and more universities are embracing content marketing. Creating valuable content helps define a brand to the general public and establishes them as a trusted resource. The goodwill created by bringing thoughtful, useful, authentic content can really pay... Read More »

Students at a library

Higher Ed Social Media Pros’ Tips on Engaging Audiences

Creating in a sense of “family” in your campus community, whether they’re matriculating or currently enrolled, does wonders for recruiting, retaining and giving. Not only are you capturing the hearts and minds of the best and brightest now, but after they’ve ventured... Read More »