Paige Booth had a problem. A brand problem. It was the insidious kind. One that lay beneath the surface slowly eating away at her university’s brand without her really knowing it. Fortunately, the St. Edward’s University (Austin, TX) Vice President of Marketing... Read More »
Admissions is evolving: How prospects find your institution is constantly changing based on countless new mediums that compete for their attention. Here you’ll find new ways to reach them and insights from your peers on what tactics work best.
Consider three statistics from our recent study of college prospects: The majority of incoming college freshman attend over 4 information sessions. Over 78% of respondents said that the on-campus visit (information session and tour) increased their likelihood of attending the institution. Less... Read More »
The starting line can be a daunting place. Especially if you feel as though you just sprinted part of a marathon to get there. After attending and reflecting upon the recent AMA Symposium for the Marketing of Higher Education, it is clear... Read More »
Democratic presidential candidate Bernie Sanders captivated a generation of young Americans by elevating an issue that was typically a low priority on the political campaign trail: college debt. But now, it’s easy to understand the topic’s appeal: Millions of Gen Xers and... Read More »
Rose Cameron is the Director of Innovation at Penn State University, making her the woman who brings a fresh perspective to the university and fosters an environment of innovation and transformation. Recently, Jay Sharman, of StoriedU, sat down with her to discuss... Read More »