Through interactive exhibits, branded experiences, and engaging content, some of the best schools in the nation are using the spaces within their buildings to tell their universities’ stories in a dynamic way. Following this trend’s proven success among students, how do universities maximize... Read More »
Admissions is evolving: How prospects find your institution is constantly changing based on countless new mediums that compete for their attention. Here you’ll find new ways to reach them and insights from your peers on what tactics work best.
There’s an age-old quote that explains how most prospects made their college decision. “I just had a gut feeling when I walked around the campus.” In fact, our 2016 College Prospect survey revealed nearly 80% of college prospects cite the campus visit... Read More »
We’ve all heard the saying “seeing is believing.” In the case of university campus tours, the sentiment certainly holds true. In a recent survey we conducted of 325 high-school juniors and seniors, 78% of the respondents reported that a college tour increased... Read More »
Digital natives are changing the higher ed admissions and marketing game. Prospects now have the opportunity to engage with universities on multiple platforms. But, how do you keep up? We asked more than 325 college-bound prospects how and why they connected with... Read More »
My backyard barbeque visits and social gatherings have become a bottom-less pit of valuable information for Higher Ed marketing and admissions executives. I’m at the age where my friends and social set are seemingly all going through the college search with their... Read More »