One of the fun parts of our day job is helping Higher Ed marketing and admissions executives bring their brand story to life in ways that create “wow” with college prospects. With new clients, at conferences and during webinars, I consistently hear... Read More »
Admissions is evolving: How prospects find your institution is constantly changing based on countless new mediums that compete for their attention. Here you’ll find new ways to reach them and insights from your peers on what tactics work best.
College tours are arguably the most pivotal part of the admissions process. Whether it’s a prospective student who’s thinking about applying, or an admitted student making their college choice, the campus tour plays a major role in that decision. While the admissions... Read More »
Show me the detailed plans for a new college building and I’ll likely be able to show you a simple, yet expensive mistake you’re making that is at the heart and soul of your brand. The great news is the fix is... Read More »
It’s no secret there has never been a more challenging time for higher education marketing and admissions executives to engage prospects. New social media platforms emerge regularly. Expectations from parents continue to rise. And a generation of digital natives is here, expecting... Read More »
We recently conducted a survey of high school juniors and seniors who were either going through, or had just completed their college admissions process. One of the biggest takeaways? Only one in five students told us that the admissions presentations they attended... Read More »