Paige Booth had a problem. A brand problem. It was the insidious kind. One that lay beneath the surface slowly eating away at her university’s brand without her really knowing it. Fortunately, the St. Edward’s University (Austin, TX) Vice President of Marketing... Read More »
Your institution has a wealth of stories, news and research that make it unique. Here you’ll find top strategies in telling your brand story to your many constituencies in everything from your social media accounts to the campus visit experience.
The starting line can be a daunting place. Especially if you feel as though you just sprinted part of a marathon to get there. After attending and reflecting upon the recent AMA Symposium for the Marketing of Higher Education, it is clear... Read More »
December tends to inspire moments of reflection on the year that was and big picture thoughts on the possibilities of what the New Year will bring. Throw in a ceremonial raising of the glass for some liquid-induced cheer and you have the... Read More »
In advance of the recent #AMAHigherEd conference, StoriedU sat down with Jason Simon, the event’s co-chair, to talk about the marketing landscape in higher education. Jason discusses everything from trends he sees on the horizon to a case study on how Butler... Read More »
Democratic presidential candidate Bernie Sanders captivated a generation of young Americans by elevating an issue that was typically a low priority on the political campaign trail: college debt. But now, it’s easy to understand the topic’s appeal: Millions of Gen Xers and... Read More »