To differentiate from competitors, more and more universities are embracing content marketing. Creating valuable content helps define a brand to the general public and establishes them as a trusted resource. The goodwill created by bringing thoughtful, useful, authentic content can really pay... Read More »
Your institution has a wealth of stories, news and research that make it unique. Here you’ll find top strategies in telling your brand story to your many constituencies in everything from your social media accounts to the campus visit experience.
One of the fun parts of our day job is helping Higher Ed marketing and admissions executives bring their brand story to life in ways that create “wow” with college prospects. With new clients, at conferences and during webinars, I consistently hear... Read More »
Show me the detailed plans for a new college building and I’ll likely be able to show you a simple, yet expensive mistake you’re making that is at the heart and soul of your brand. The great news is the fix is... Read More »
It’s no secret there has never been a more challenging time for higher education marketing and admissions executives to engage prospects. New social media platforms emerge regularly. Expectations from parents continue to rise. And a generation of digital natives is here, expecting... Read More »
Over the last five years, Millennials and Gen-Z-ers have drastically changed the landscape of TV viewership. In 2015, they watched 38% less TV than they did in 2011. What are they doing with that time? Streaming video. And lots of it. A... Read More »