When I first started working in marketing I was struck by a business phenomenon that I saw repeatedly: taking a slow but sure path to complete failure. Major corporations would make the decision to repeat something that had decreasing performance levels year... Read More »
When most university development executives and donors hear the term “donor wall,” it immediately calls to mind a list of engraved names etched on a wall plaque. This public recognition has been a universally accepted practice right up there with commemorative bricks,... Read More »
What’s the duty of an alumni association? At times, it may seem that the pressure to meet giving goals supersedes the effort spent on actual alumni services. Even with alumni giving dropping across the board, many higher ed alumni associations are scrapping the... Read More »
There’s an age-old quote that explains how most prospects made their college decision. “I just had a gut feeling when I walked around the campus.” In fact, our 2016 College Prospect survey revealed nearly 80% of college prospects cite the campus visit... Read More »
We’ve all heard the saying “seeing is believing.” In the case of university campus tours, the sentiment certainly holds true. In a recent survey we conducted of 325 high-school juniors and seniors, 78% of the respondents reported that a college tour increased... Read More »
