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  • college tour at Loyola University The Secret Life of a College Tour Guide: Six Tips for Admiss... under Admissions
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10.12

Alumni Giving: The tried, the tired and the truth

When I first started working in marketing I was struck by a business phenomenon that I saw repeatedly: taking a slow but sure path to complete failure. Major corporations would make the decision to repeat something that had decreasing performance levels year... Read More »

Posted in Advancement
Tags: Alumni Engagement, new strategies, young alumni
09.30

3 steps to take before creating a new donor recognition wall

When most university development executives and donors hear the term “donor wall,” it immediately calls to mind a list of engraved names etched on a wall plaque. This public recognition has been a universally accepted practice right up there with commemorative bricks,... Read More »

Posted in Advancement
Tags: Brand Storytelling, Development, new strategies
09.21

Alumni associations are axing dues. Should you?

What’s the duty of an alumni association? At times, it may seem that the pressure to meet giving goals supersedes the effort spent on actual alumni services. Even with alumni giving dropping across the board, many higher ed alumni associations are scrapping the... Read More »

Posted in Advancement
Tags: Alumni Engagement, Industry Insights, new strategies
09.14

The Five Factors That Influence Prospects on a Campus Visit

Socializing on campus

There’s an age-old quote that explains how most prospects made their college decision. “I just had a gut feeling when I walked around the campus.” In fact, our 2016 College Prospect survey revealed nearly 80% of college prospects cite the campus visit... Read More »

Posted in Admissions
Tags: Brand Storytelling, Campus Tour, Campus Visit
09.06

3 New Ways to Host a Campus Tour

college tour at Loyola University

We’ve all heard the saying “seeing is believing.” In the case of university campus tours, the sentiment certainly holds true. In a recent survey we conducted of 325 high-school juniors and seniors, 78% of the respondents reported that a college tour increased... Read More »

Posted in Admissions
Tags: Campus Tour, new strategies, Prospects
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