Through interactive exhibits, branded experiences, and engaging content, some of the best schools in the nation are using the spaces within their buildings to tell their universities’ stories in a dynamic way. Following this trend’s proven success among students, how do universities maximize... Read More »
Tag Archive: Alumni Engagement
Showing all posts tagged with Alumni Engagement
When I first started working in marketing I was struck by a business phenomenon that I saw repeatedly: taking a slow but sure path to complete failure. Major corporations would make the decision to repeat something that had decreasing performance levels year... Read More »
What’s the duty of an alumni association? At times, it may seem that the pressure to meet giving goals supersedes the effort spent on actual alumni services. Even with alumni giving dropping across the board, many higher ed alumni associations are scrapping the... Read More »
Each spring, a new class of college graduates enters the working world or begins the next phase of their higher education journey. Regardless of where they go after graduation, their environment changes and they start the next chapter of their lives. Universities... Read More »
We first put the “Alumni Letters” campaign together for the Big Ten Experience, a museum of sorts at the conference’s Illinois headquarters. As a part of the space, we wanted to showcase a selection that encompassed the 14 universities’ most prominent alumni... Read More »
