Through interactive exhibits, branded experiences, and engaging content, some of the best schools in the nation are using the spaces within their buildings to tell their universities’ stories in a dynamic way. Following this trend’s proven success among students, how do universities maximize... Read More »
Tag Archive: Brand Storytelling
Showing all posts tagged with Brand Storytelling
When most university development executives and donors hear the term “donor wall,” it immediately calls to mind a list of engraved names etched on a wall plaque. This public recognition has been a universally accepted practice right up there with commemorative bricks,... Read More »
There’s an age-old quote that explains how most prospects made their college decision. “I just had a gut feeling when I walked around the campus.” In fact, our 2016 College Prospect survey revealed nearly 80% of college prospects cite the campus visit... Read More »
To differentiate from competitors, more and more universities are embracing content marketing. Creating valuable content helps define a brand to the general public and establishes them as a trusted resource. The goodwill created by bringing thoughtful, useful, authentic content can really pay... Read More »
College tours are arguably the most pivotal part of the admissions process. Whether it’s a prospective student who’s thinking about applying, or an admitted student making their college choice, the campus tour plays a major role in that decision. While the admissions... Read More »
