Paige Booth had a problem. A brand problem. It was the insidious kind. One that lay beneath the surface slowly eating away at her university’s brand without her really knowing it. Fortunately, the St. Edward’s University (Austin, TX) Vice President of Marketing... Read More »
Tag Archive: branding
Showing all posts tagged with branding
Show me the detailed plans for a new college building and I’ll likely be able to show you a simple, yet expensive mistake you’re making that is at the heart and soul of your brand. The great news is the fix is... Read More »