Paige Booth had a problem. A brand problem. It was the insidious kind. One that lay beneath the surface slowly eating away at her university’s brand without her really knowing it. Fortunately, the St. Edward’s University (Austin, TX) Vice President of Marketing... Read More »
Tag Archive: Campus Visit
Showing all posts tagged with Campus Visit
Consider three statistics from our recent study of college prospects: The majority of incoming college freshman attend over 4 information sessions. Over 78% of respondents said that the on-campus visit (information session and tour) increased their likelihood of attending the institution. Less... Read More »
Through interactive exhibits, branded experiences, and engaging content, some of the best schools in the nation are using the spaces within their buildings to tell their universities’ stories in a dynamic way. Following this trend’s proven success among students, how do universities maximize... Read More »
There’s an age-old quote that explains how most prospects made their college decision. “I just had a gut feeling when I walked around the campus.” In fact, our 2016 College Prospect survey revealed nearly 80% of college prospects cite the campus visit... Read More »
One of the fun parts of our day job is helping Higher Ed marketing and admissions executives bring their brand story to life in ways that create “wow” with college prospects. With new clients, at conferences and during webinars, I consistently hear... Read More »
