If you, like me, are new to running digital advertising campaigns and are wondering where to start, you’ve come to the right place. In an effort to get a stronger understanding of what I need to know, I called Hayley Warack, VP... Read More »
Tag Archive: content marketing
Showing all posts tagged with content marketing
Digital natives are changing the higher ed admissions and marketing game. Prospects now have the opportunity to engage with universities on multiple platforms. But, how do you keep up? We asked more than 325 college-bound prospects how and why they connected with... Read More »
To differentiate from competitors, more and more universities are embracing content marketing. Creating valuable content helps define a brand to the general public and establishes them as a trusted resource. The goodwill created by bringing thoughtful, useful, authentic content can really pay... Read More »
Recently, I discussed the topic of alumni engagement. I’d like to go into detail on a few particular problems that I’m hearing consistently from university development officers from a variety of institutions: Your recent graduates are leaving school with an increasingly significant... Read More »
