Rose Cameron is the Director of Innovation at Penn State University, making her the woman who brings a fresh perspective to the university and fosters an environment of innovation and transformation. Recently, Jay Sharman, of StoriedU, sat down with her to discuss... Read More »
Tag Archive: Industry Insights
Showing all posts tagged with Industry Insights
If you, like me, are new to running digital advertising campaigns and are wondering where to start, you’ve come to the right place. In an effort to get a stronger understanding of what I need to know, I called Hayley Warack, VP... Read More »
What’s the duty of an alumni association? At times, it may seem that the pressure to meet giving goals supersedes the effort spent on actual alumni services. Even with alumni giving dropping across the board, many higher ed alumni associations are scrapping the... Read More »
Digital natives are changing the higher ed admissions and marketing game. Prospects now have the opportunity to engage with universities on multiple platforms. But, how do you keep up? We asked more than 325 college-bound prospects how and why they connected with... Read More »
To differentiate from competitors, more and more universities are embracing content marketing. Creating valuable content helps define a brand to the general public and establishes them as a trusted resource. The goodwill created by bringing thoughtful, useful, authentic content can really pay... Read More »
