Paige Booth had a problem. A brand problem. It was the insidious kind. One that lay beneath the surface slowly eating away at her university’s brand without her really knowing it. Fortunately, the St. Edward’s University (Austin, TX) Vice President of Marketing... Read More »
Tag Archive: new strategies
Showing all posts tagged with new strategies
December tends to inspire moments of reflection on the year that was and big picture thoughts on the possibilities of what the New Year will bring. Throw in a ceremonial raising of the glass for some liquid-induced cheer and you have the... Read More »
Rose Cameron is the Director of Innovation at Penn State University, making her the woman who brings a fresh perspective to the university and fosters an environment of innovation and transformation. Recently, Jay Sharman, of StoriedU, sat down with her to discuss... Read More »
Rose Cameron is the Director of Innovation at Penn State University, making her the woman who brings a fresh perspective to the university and fosters an environment of innovation and transformation. Recently, Jay Sharman, of StoriedU, sat down with her to discuss... Read More »
When I first started working in marketing I was struck by a business phenomenon that I saw repeatedly: taking a slow but sure path to complete failure. Major corporations would make the decision to repeat something that had decreasing performance levels year... Read More »
