The Top Stories Your Prospects Want to Hear
We recently conducted a survey of high school juniors and seniors who were either going through, or had just completed their college admissions process. One of the biggest takeaways? Only one in five students told us that the admissions presentations they attended were unique.
If you’ve been listing stats and facts that you think your prospects need, so has everyone else. They’ve become white noise.
Check out the SlideShare below to find out:
- How prospects “buy” emotionally and rationalize with information
- What stories they are most interested in hearing from you
- Their biggest gripes with admissions presentations (and how to avoid them)